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PELÉ

Up for grabs

$1500

Here is your chance to re-interpret official exclusive assets for one of the greatest sports icons of all time, PELE. Download the asset files and submit your own unique take on this amazing global hero with the general theme of "Pele, Soccer, and Brazil." Please follow the BYVM Rules, Guidelines, and enter now for your chance to win $1,500!

The winning designs in this contest will be the ones that offer the most innovative take on a well-known brand, as decided by BYVM users and each contest’s judging panel. You’ll start with whatever brand assets are provided, but from there you’ve got a blank canvas. Can you make us look at an iconic brand in a completely new way? Let’s see what you’ve got.

The Judge

An image of Pele

Pele

Brazil

Today, in a world of 7 billion people, soccer is the foremost sport and Pelé (Edson Arantes do Nascimento) remains at the center of "the beautiful game"—Universally recognized and respected in every corner of the globe.

Pelé started his professional career at the age of 16 for Santos Futebol Clube, a club he stayed with for nearly two decades. In 1958, he won his first World Cup for Brazil at age 17 – the youngest winner ever. He went on to win another two World Cups in 1962 and 1970, making him the only person in the world today with three Jules Rimet trophies to his name. Not only is Pelé the all-time leading scorer of Santos FC and the Brazil National Team, but he is the all-time leading scorer in the history of the sport (1282 goals in 1366 matches). In 1974, Pelé signed with the New York Cosmos for the 1975-1977 seasons and led his team to the 1977 NASL championship.

Named one of the "Top 20 Most Important People of the 20th Century" (Time Magazine) and "Football Player of the Century" (FIFA), Pelé today maintains his commitment to the sport and to society by fulfilling various roles as spokesperson, ambassador and philanthropist.

Tweets from @pele

  • Your love and support is greatly appreciated and I will see you very soon. With love and health, Edson Arantes do Nascimento = Pelé.
    10:08 AM Nov 15th

  • I dedicate everything I have to you! I am doing well, I will recover just fine.
    10:08 AM Nov 15th

  • Thank you to all of my fans, who sent in their concerns and well wishes to me from around the world.
    10:08 AM Nov 15th

  • Fico muito grato pelo seu carinho e apoio, nos vemos em breve! Com amor e saúde, Edson Arantes do Nascimento = Pelé.
    10:07 AM Nov 15th

  • Eu dedico tudo o que tenho à vocês! Estou bem e vou me recuperar bem.
    10:07 AM Nov 15th

Contest Timeline

Contest Begins
July 23rd, 2012 at 12:01am

Entries Accepted Until
August 7th, 2012 at 11:59pm

Community Critiques
From 12:01am on August 7th, 2012 to August 13th, 2012 at 11:59pm

Judges Deliberate
Starting August 14th, 2012

Winners Announced
Shortly after August 19th, 2012

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