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Here is your chance to re-interpret official exclusive assets for one of the greatest sports icons of all time, PELE. Download the asset files and submit your own unique take on this amazing global hero with the general theme of "Pele, Soccer, and Brazil." Please follow the BYVM Rules, Guidelines, and enter now for your chance to win $1,500!
The winning designs in this contest will be the ones that offer the most innovative take on a well-known brand, as decided by BYVM users and each contest’s judging panel. You’ll start with whatever brand assets are provided, but from there you’ve got a blank canvas. Can you make us look at an iconic brand in a completely new way? Let’s see what you’ve got.
Today, in a world of 7 billion people, soccer is the foremost sport and Pelé (Edson Arantes do Nascimento) remains at the center of "the beautiful game"—Universally recognized and respected in every corner of the globe.
Pelé started his professional career at the age of 16 for Santos Futebol Clube, a club he stayed with for nearly two decades. In 1958, he won his first World Cup for Brazil at age 17 – the youngest winner ever. He went on to win another two World Cups in 1962 and 1970, making him the only person in the world today with three Jules Rimet trophies to his name. Not only is Pelé the all-time leading scorer of Santos FC and the Brazil National Team, but he is the all-time leading scorer in the history of the sport (1282 goals in 1366 matches). In 1974, Pelé signed with the New York Cosmos for the 1975-1977 seasons and led his team to the 1977 NASL championship.
Named one of the "Top 20 Most Important People of the 20th Century" (Time Magazine) and "Football Player of the Century" (FIFA), Pelé today maintains his commitment to the sport and to society by fulfilling various roles as spokesperson, ambassador and philanthropist.
Tweets from @pele
and for being a role model to women and children around the world, who strive to become champions both on an off the field.
6:22 PM Jan 11th
Top Rated SubmissionsView All
July 23rd, 2012 at 12:01am
Entries Accepted Until
August 7th, 2012 at 11:59pm
From 12:01am on August 7th, 2012 to August 13th, 2012 at 11:59pm
Starting August 14th, 2012
Shortly after August 19th, 2012